Did you ever wonder how many advertising/promotion/messaging energy and cost is ‘wasted’ on the wrong audience? How many times you thought the new Black&Decker shiny tool box funny ad presented on the TV in the local nail polish saloon is wrongly directed? Advertisers are debating around this issue for decades. The technology is here, but it either expensive or difficult to implement in wide broadcast.
Digital signage software and the narrow TV broadcast, from its nature, using Targeted Audience Management tools can easily solve this problem.
At ISE2017 NoviSign introduced a unique functionality that “interrupts” a generic playlist […]