As there are many ways to skin a cat, there are many ways to describe something. An example I just ran into, few days ago, is digital signage referred to as ‘advertiser player’. At first, I thought the guy was looking for something else, but then I realized – his needs were reflected by the way he described the solution.
Small and medium businesses use digital signage in growing numbers in the past decade. The technology (mainly the SaaS/cloud) together with the drop in prices, led many SMBs to adopt digital signage. But there are other businesses that understood the […]