Transportation hubs have provided one of the earliest and greatest success stories for digital signage. For more than twenty years these places have been full of digital signs for direction guidance, general information and transportation schedules. But implementing these platforms on actual vehicles has taken a lot longer. It required many years for software to reach the required stability and pricing for there to be an increase in industry awareness. But with impressive developments in signage software, we are increasingly seeing these platforms on vehicles, especially on buses, trains and taxis.
Currently there is an accelerated growth in the use of digital signage for transportation, with more and more companies investing in these platforms. It is true that in the past we saw old fashioned printed advertisements on buses, trains and taxis. But revenues can be dramatically higher when modern signage software capabilities are taken into account. New developments allow dynamic and real time responses, with different relevant advertisements being presented at all times and in accordance with events and vehicle locations, such as specific adverts being played in a London taxi. Digital transport advertising can clearly provide increased revenues.
Modern digital transport signage capabilities enable flexibility when it comes to updating content. Modern software can in many cases allow for off-line mode, helping to solve one of the biggest challenges of transport signage. Updates can be completed using cellular connections, at costs that are no longer intimidating. Additionally Wi-Fi can be used to easily synchronize when vehicles reach their home bases, as content updated once or twice a day is more than enough for most advertisers. Digital advertisements are much more modern, fresh and sharp than their outdated print counterparts.
The social media features of digital signage for transportation are an additional asset. Social networks are increasingly an intrinsic part of living in a contemporary digital world, especially for young people who frequently use transport services. As such, the social aspects of digital signage help to connect modern transportation users.
The dynamic nature of modern digital signage, flexible communication methods and social media features make it an exciting tool for transportation. Moreover, real time contextual advertising allows for increased revenues, making this a cost effective investment.