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The Rise of DOOH: How Programmatic Advertising is Shaping the Future of Digital Signage

Digital Out-of-Home (DOOH) is no longer just an industry trend—it’s a core part of the global advertising ecosystem. With programmatic technology, DOOH has become automated, data-driven, and as agile as online advertising.

What is DOOH?

DOOH refers to digital content shown in public spaces—such as retail displays, airport signage, and digital billboards. Unlike static formats, DOOH enables:

Real-time updates
Location-based targeting
Audience-specific content delivery
Measurable performance and impressions

Why DOOH + Programmatic Advertising?

Programmatic DOOH automates how ads are bought and sold. Instead of manual booking, campaigns are launched through platforms that use real-time bidding, targeting, and analytics.

Benefits include:

Automated delivery across networks
Targeting by time, weather, location, or behavior
Real-time […]

AI in Digital Signage: From Time-Saving Tools to Smart Differentiation

1. Introduction: The AI Wave Has Hit Digital Signage

AI adoption is booming across industries, and digital signage is no exception. From streamlining operations to delivering dynamic, personalized content, AI is quickly becoming a competitive advantage—not just a nice-to-have.

2. What’s Driving Adoption?

For many digital signage companies, the main driver behind AI adoption is time savings. AI helps automate repetitive tasks like scheduling, layout suggestions, and content adaptation—freeing up teams to focus on strategy and creative work. But while most companies still rely on off-the-shelf models, the true differentiators are starting to emerge: those who customize and integrate AI into their core […]

Cloud vs. On-Prem Digital Signage: Which is Better?

Digital Signage: On-Prem vs. Cloud

Digital signage has come a long way—from broadcasting through TVs, DVDs, and USB drives to today’s modern cloud-based systems. With the rise of SaaS and platforms like Amazon AWS, most digital signage today runs in the cloud. But what about on-premise solutions? Let’s compare.

Maintenance

With SaaS, there’s no need for internal IT. The provider manages updates, security, and infrastructure. With on-prem, you’re responsible for maintaining servers, software, security, and backups—often requiring a full IT team.

Updates

SaaS ensures you’re always on the latest version, with automatic updates and new features pushed seamlessly. On-prem solutions require manual upgrades, which can […]