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Targeted Audience Advertising at ISE2017

Did you ever wonder how many advertising/promotion/messaging energy and cost is ‘wasted’ on the wrong audience? How many times you thought the new Black&Decker shiny tool box funny ad presented on the TV in the local nail polish saloon is wrongly directed? Advertisers are debating around this issue for decades. The technology is here, but it either expensive or difficult to implement in wide broadcast.

Digital signage software and the narrow TV broadcast, from its nature, using Targeted Audience Management tools can easily solve this problem.

At ISE2017 NoviSign introduced a unique functionality that “interrupts” a generic playlist […]

What should I expect from a content creation software for digital signage

They say content is the king. They are right… This applies to any software product that deals with visibility, marketing, broadcasting and so on, and it definitely applies for Digital Signage Software and Digital Signage CMS. Surely, everyone forgets that content comes after SW stability, supportability, scalability and other software lovers with scary words, but this is the subject for another discussion.

Most digital signage software providers are presenting Signage player software, which is installed on the player device and reflects the content that was usually created using the CMS (Content Management System) or the Studio as some call it.

Obviously, there […]