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Digital signage in public libraries

The world is changing rapidly in the last few decades, this is clear to all. Important establishments, behaviors and business lines are long gone… (Remember the Automatic Video Machine? Asking people in the street for directions?). Surprisingly enough, the public libraries are not dead, and even flourishing! How can it be? I believe the reason is the social impact. People still need and want to interact and the public libraries is a great place to do so, if you need to study.

Digital Signage for public libraries is also becoming a great way to communicate with the visitors of the public […]

Targeted Audience Advertising at ISE2017

Did you ever wonder how many advertising/promotion/messaging energy and cost is ‘wasted’ on the wrong audience? How many times you thought the new Black&Decker shiny tool box funny ad presented on the TV in the local nail polish saloon is wrongly directed? Advertisers are debating around this issue for decades. The technology is here, but it either expensive or difficult to implement in wide broadcast.

Digital signage software and the narrow TV broadcast, from its nature, using Targeted Audience Management tools can easily solve this problem.

At ISE2017 NoviSign introduced a unique functionality that “interrupts” a generic playlist […]

Everything you need to run a digital sign at your school

A decade ago, the amount of effort, expense and expertise required to successfully operate a digital signage screen at school was beyond the scope of small educational facilities. Digital signage for education is now one of the most growing markets in the signage world.

So, what would one need to successfully install, manage and broadcast to a Digital Sign in a small educational institute?

I will divide the needs into phases. First would be the hardware setup. Second would be the software and content management setup, last would be the ongoing content building and digital signage management.

Hardware and prerequisites:

A screen. It […]

Is SOC the ultimate solution for digital signage?

Can the question above be answered in a simple Yes or No? (I hope not, otherwise I won’t have a blog post to write…). Seriously speaking, I don’t think that in technology (and especially in digital signage platforms) we have an ultimate solution. Every project is different, every customer is different and surely, solutions differ due to needs, costs, demands, tastes, budget and other aspects.

However, the new SOC displays are really intriguing! SOC (System on Chip) is in many ways the revolution for display and screen in the same way that the disk-on-key changed the storage for the users – […]