Digital signs in the hybrid retail world
Digital Signage is clearly one of the key elements in the ongoing digitization of the retail environment and experience, but this process is long and it will take a decade, or more.
In the meantime, like anything else in life, the solutions are hybrid, combining online and offline solutions across the board. The digital solutions for payment, pricing, visibility, customer management and other retail oriented areas are mostly ready to be deployed, but not matured to massive implementation – not only due to technological obstetrical (which still exist to some level), but largely because of the huge cost of full digital […]