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Targeted Audience Advertising at ISE2017

Did you ever wonder how many advertising/promotion/messaging energy and cost is ‘wasted’ on the wrong audience? How many times you thought the new Black&Decker shiny tool box funny ad presented on the TV in the local nail polish saloon is wrongly directed? Advertisers are debating around this issue for decades. The technology is here, but it either expensive or difficult to implement in wide broadcast.

Digital signage software and the narrow TV broadcast, from its nature, using Targeted Audience Management tools can easily solve this problem.

At ISE2017 NoviSign introduced a unique functionality that “interrupts” a generic playlist […]

What should I expect from a content creation software for digital signage

They say content is the king. They are right… This applies to any software product that deals with visibility, marketing, broadcasting and so on, and it definitely applies for Digital Signage Software and Digital Signage CMS. Surely, everyone forgets that content comes after SW stability, supportability, scalability and other software lovers with scary words, but this is the subject for another discussion.

Most digital signage software providers are presenting Signage player software, which is installed on the player device and reflects the content that was usually created using the CMS (Content Management System) or the Studio as some call it.

Obviously, there […]

Everything you need to run a digital sign at your school

A decade ago, the amount of effort, expense and expertise required to successfully operate a digital signage screen at school was beyond the scope of small educational facilities. Digital signage for education is now one of the most growing markets in the signage world.

So, what would one need to successfully install, manage and broadcast to a Digital Sign in a small educational institute?

I will divide the needs into phases. First would be the hardware setup. Second would be the software and content management setup, last would be the ongoing content building and digital signage management.

Hardware and prerequisites:

A screen. It […]

Is SOC the ultimate solution for digital signage?

Can the question above be answered in a simple Yes or No? (I hope not, otherwise I won’t have a blog post to write…). Seriously speaking, I don’t think that in technology (and especially in digital signage platforms) we have an ultimate solution. Every project is different, every customer is different and surely, solutions differ due to needs, costs, demands, tastes, budget and other aspects.

However, the new SOC displays are really intriguing! SOC (System on Chip) is in many ways the revolution for display and screen in the same way that the disk-on-key changed the storage for the users – […]

Put your Yammer on the walls

Yammer is the most successful social network for organizations. Most of the big and huge organizations are using Yammer and it is gradually spreading to medium size organizations. The ability to share ideas, activities, fun experience and even some funny ‘office gossip’ on a big screen, in a friendly platform that is not a simple mail, and still is an internal organization tool is found to be effective and popular.

One thing strikes me though… why should it be limited to one’s desktop/laptop screen, or at best to the smartphone? why can’t we use the Yammer social network to be proudly […]

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