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Home / Archives for October 2017

Archives

Monthly Archive for: "October, 2017"

Corporate Digital Signage for Internal Communication

30 October 2017
Nir Doron
Internal Communication
2,817

Communication is crucial for success – at almost any type of field. In management it is clearly one of the fundamentals, and for large, multinational, multi-site corporates that manage thousands of employees, from different countries, cultures, languages and most likely different lines of businesses – the internal communications is no less than critical KPI.

The traditional methods of internal communication were usually division/site/companywide mail distribution lists. This was, and still is, somewhat effective, but not perfect. These days we are overloaded with mails. The internal communications mails are rarely perceived as critical and therefore left ‘marked as unread’ for long time, […]

Digital signage industry – is it really growing?

14 October 2017
Nir Doron
Technology
96

I believe that the digital signage industry started from airports and other transportation hubs. This was the most basic implementation. It was followed by large organizations, mainly in retail and fast food, as always it would be probably safe to say that McDonald’s was the first to implement digital menu boards.

With time, and mainly due to technological evolution that caused the drop of digital signage cost of implementation – just to name a few: cloud based CMS, cost effective H/W for signage (Android and Chrome based), significant reduction of high quality large TV screens the adoption of tablets and […]

Touch displays for showrooms

01 October 2017
Nir Doron
Retail
74

The digital signage market keeps expanding. From a simple information and infotainment display, it has grown massively into different areas and sub areas.

Recently, we can spot that one of the growth engines of the industry is the kiosk. Kiosk is a digital sign that allows the user, using touch screen capabilities to interact directly with the screen, get information, download coupons, ask questions/directions/additional information and so on.

The Kiosk mode of digital signage is becoming more and more popular due to the rich capabilities that digital signage software and the continuous drop in the cost of Kiosk hardware. A basic […]

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