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IT Department deploying digital signage – Piece of cake – Just do IT!

One of the most popular uses for Digital Signage in the last decade is internal communication. Organizations of almost any size, are struggling with connecting the employees to “What’s going on” in the organization, rather than only their limited silos, or worse – their personal Facebook…

I was been proven that employee which can see and understand the bigger picture of his business, market, competition, success (and failures!) stories is by far more engaged, more productive and more connected. HR and Marketing departments all over the world are fighting for the attention and on effective ways for internal communication – […]

Indoor TV

Indoor TV is a sub component of the wider domain referred to as Digital Signage. Indoor TV is simply a screen, located in various places, from hospitals to office buildings, from corporate headquarters to business campuses and any other indoor location one may think of that has visitors/employees/clients. The Indoor TV used to show some atmosphere slides or videos, embedded with relevant location information. The content used to be the same for days, sometimes weeks.

The enormous revolution that went through the digital signage business as a whole – dramatic drop of screen prices, standardization and reduction of digital signage players […]

Digital signage in public libraries

The world is changing rapidly in the last few decades, this is clear to all. Important establishments, behaviors and business lines are long gone… (Remember the Automatic Video Machine? Asking people in the street for directions?). Surprisingly enough, the public libraries are not dead, and even flourishing! How can it be? I believe the reason is the social impact. People still need and want to interact and the public libraries is a great place to do so, if you need to study.

Digital Signage for public libraries is also becoming a great way to communicate with the visitors of the public […]

Did you see Facebook on a big screen?

Did you ever enter a company lobby or a small business and see a big screen? Sure you had, most of the SMBs (Small and Medium Businesses) are using digital Signage nowadays and certainly big corporations are using signage on screens to welcome visitors, customers and partners and to offer an interesting, relevant and fresh information about the business and other news.

In many places that use digital signage we can see a feed from social networks. Facebook is obviously one of the most popular feeds. But is Facebook presented properly on your big screen?

Well, if you are simply shooting the […]

Targeted Audience Advertising at ISE2017

Did you ever wonder how many advertising/promotion/messaging energy and cost is ‘wasted’ on the wrong audience? How many times you thought the new Black&Decker shiny tool box funny ad presented on the TV in the local nail polish saloon is wrongly directed? Advertisers are debating around this issue for decades. The technology is here, but it either expensive or difficult to implement in wide broadcast.

Digital signage software and the narrow TV broadcast, from its nature, using Targeted Audience Management tools can easily solve this problem.

At ISE2017 NoviSign introduced a unique functionality that “interrupts” a generic playlist […]

What should I expect from a content creation software for digital signage

They say content is the king. They are right… This applies to any software product that deals with visibility, marketing, broadcasting and so on, and it definitely applies for Digital Signage Software and Digital Signage CMS. Surely, everyone forgets that content comes after SW stability, supportability, scalability and other software lovers with scary words, but this is the subject for another discussion.

Most digital signage software providers are presenting Signage player software, which is installed on the player device and reflects the content that was usually created using the CMS (Content Management System) or the Studio as some call it.

Obviously, there […]

Everything you need to run a digital sign at your school

A decade ago, the amount of effort, expense and expertise required to successfully operate a digital signage screen at school was beyond the scope of small educational facilities. Digital signage for education is now one of the most growing markets in the signage world.

So, what would one need to successfully install, manage and broadcast to a Digital Sign in a small educational institute?

I will divide the needs into phases. First would be the hardware setup. Second would be the software and content management setup, last would be the ongoing content building and digital signage management.

Hardware and prerequisites:

A screen. It […]