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How do you say digital signage in Hebrew?

NoviSign is doing Well in Israel! this is no wonder as the co-founders are Israelis, the R&D and headquarter are located in the center of Israel and although we do operate mostly globally, we are happy to see that we are doing well in our home court!

The number of installations keeps going, along with the number of significant RFIs/RFPs that we are joining forces with, in our market leading partner base.

We still cannot identify a leading domain of digital signage in IL (maybe we’ll never be able to do so) but it is clear that 7 years after […]

Magic conversion measurement

Conversion measurement is one of the mysteries of the digital era that we are living in. The art of converting between a lead, a basic interest of a potential customer to the actual act of knowingly deciding to spend the money, is critical for any business, the measurement is no less critical.

Of course, many startups and many systems exist in the market to help the business leads to measure the conversion rate, but most of these solutions require heavy implementation of business process, in some cases the customers’ collaboration is required and most of the customers don’t have the energy […]

Lobby display software

You sit in a hotel lobby, sometimes in a foreign country and it might be that even if you ask someone (the concierge?) you might miss something that is out there – in the city you are in, maybe close by, or even closer than you think – at the hotel itself.

Off course, the hotel makes the right effort to catch your attention, but these days, when everyone is caught up with their cellphones, the only thing that might distract them is a bother screen – dynamic, relevant and location based. Digital signage for hotels is all about […]

Advertising Display Systems (ADS)

As digital signage keeps growing and penetrating more and more business areas, we can see sub-domains of digital signage creating, some of them are growing a “life of its own” and become another professional line of business under the big digital sign “umbrella”.

One of these sub-domains is ADS (Advertising Display Systems, some call it “Ad Display Signs”). While ADS contains most of the traditional digital signage components, the uniqueness of the ADS is all about advertising, preferably in venues/markets that didn’t have the ability to present dynamic advertisements – hotels, hospitals, bars, taxis, buses and trains are immediate examples that […]

Advertiser player – as simple as it sounds!

As there are many ways to skin a cat, there are many ways to describe something. An example I just ran into, few days ago, is digital signage referred to as ‘advertiser player’. At first, I thought the guy was looking for something else, but then I realized – his needs were reflected by the way he described the solution.

Small and medium businesses use digital signage in growing numbers in the past decade. The technology (mainly the SaaS/cloud) together with the drop in prices, led many SMBs to adopt digital signage. But there are other businesses that understood the […]