Digital Signage Blog

Anything and everything abount Digital Signage Software and Interactive Billboards

Studio CMS for Digital Signage

Yes, yes, no one argues anymore – content is the king! We all got it, all the content should be professional, interesting, relevant, even sexy… whatever is right for every website, for every business at any size – is double right for Digital Signage.

Digital signage is ultra-visible, it might not be mission critical functionality for a small business, but this is its face – and you always want the face of the business too look attractive and appealing.

Digital signage started as a highly effective tool to convey information or a message. It is now much more than that, and […]

Read more »

How to improve corporate communication?

Every Marketing guy, fresh from university and an expert with 20 years of experience will easily explain how important it is not only to spread the word about any company’s achievements, goals, success stories and even up to some level, glorious failures (especially of the kind that lead later on to success story, but this is for a different blog post), not only to their customers, providers and shareholders, but not less important, to the company’s employees, mid-level management and different divisions.

Employees are often stuck in their day job, not really looking outside of their silo and missing out […]

Read more »

Can my friend’s son/daughter implement signage software for my business?

You are probably familiar with the phrase “you can’t teach old dog new tricks”. I’ve passed my “learning new tricks” stage… I’m not that old, but from technological perspective I’m too old, surely for new tricks. I own a bar. Actually, it is 3 bars I’ve opened in the past 3 decades. Not big money, but it keeps my family and small kids well fed, dressed and supplied.

My daughter caught me one day shouting at one of the shift managers that forgot to put the new beer promotion on the menu board. She said to me, why are you […]

Read more »

How do you say digital signage in Hebrew?

NoviSign is doing Well in Israel! this is no wonder as the co-founders are Israelis, the R&D and headquarter are located in the center of Israel and although we do operate mostly globally, we are happy to see that we are doing well in our home court!

The number of installations keeps going, along with the number of significant RFIs/RFPs that we are joining forces with, in our market leading partner base.

We still cannot identify a leading domain of digital signage in IL (maybe we’ll never be able to do so) but it is clear that 7 years after […]

Read more »

Magic conversion measurement

Conversion measurement is one of the mysteries of the digital era that we are living in. The art of converting between a lead, a basic interest of a potential customer to the actual act of knowingly deciding to spend the money, is critical for any business, the measurement is no less critical.

Of course, many startups and many systems exist in the market to help the business leads to measure the conversion rate, but most of these solutions require heavy implementation of business process, in some cases the customers’ collaboration is required and most of the customers don’t have the energy […]

Read more »

NoviSign at ISE 2018 expo in Amsterdam

Last week, we took part in ISE2018, in Amsterdam, The Netherlands.
ISE is one of the biggest digital signage expos in the world.

NoviSign presented IoT digital signage in our booth.

We wish to thank our European partners and customers who came to visit our booth and some of them who assisted us in operating the booth and strengthening the NoviSign brand.
Thank you!

See you at ISE 2019,
Gil.

[…]

Read more »

Digital Directories

Everyone needs directories from time to time. Indeed, Google maps and Waze made the need for directories while you’re driving redundant (and the never-ending jokes about the husband that refuses to ask for directions and keeps getting lost), but we all get lost, need guidance, directions and other information, especially in huge buildings, campuses and other compounds. Digital Directories is becoming one of the most cost effective and efficient solution for this problem.

Interactive touchscreen directory and digital signage solutions for office buildings are becoming more and more common as the implementation and software costs are reducing. Some digital signage software […]

Read more »

RFID for digital signage, is it here?

The fact that digital signage is one of the most effective, and therefore popular “sales promoter” at almost any size of business, is clear for more than a decade. It took some time for smaller businesses to adopt digital signage as it was perceived as a very expensive and “heavy” solution. The cost of digital signage components reduced over the years, and the cloud based software solutions for signage made it even more cost effective and simpler to implement.

RFID (Radio Frequency IDentification) has long-term relations with retail, and even with smaller businesses as an innovative method of creating a trigger […]

Read more »

Smart webOS LG TV display for 329 USD

Get a whole signage equipment for 329 USD!
Look at the photo: for 329 USD, you can buy (in the U.S.A.) a smart LG TV of 49″ for only 329 USD. Believe it or not.
Now, when we have a digital signage app for webOS (LG smart TV’s operating system), you can buy the LG smart TV as an all-in-one device (TV display and built-in signage device), connect internet (WiFi or Ethernet cable), install our webOS signage app and your digital signage is ready to go!

Please notice that our webOS digital signage software app has still partial functionality (vs. our Android, Windows, […]

Read more »

Get your opening hours on a screen at your door

Sometimes we have a vision and we imagine great things, practice innovative thinking (or the newest buzzword – design-led), and we miss the small daily solution that are nearby, sometimes as close as… well, your doorstep…

Digital signage had evolved significantly in the last decade, it moved from proprietary designated servers to the cloud, from high cost, specifically manufactured players and screens to commodity screens and low-cost players you can find at any electronics store. From video editing based software to modern, widget based CMS (Content Management System), from long, costly multi-disciplinary implementation to (almost) one-click-deployment. But still, we can still […]

Read more »