NoviSign’s Blog for Digital Signage

The Rise of DOOH: How Programmatic Advertising is Shaping the Future of Digital Signage

Digital Out-of-Home (DOOH) is no longer just an industry trend—it’s a core part of the global advertising ecosystem. With programmatic technology, DOOH has become automated, data-driven, and as agile as online advertising.

What is DOOH?

DOOH refers to digital content shown in public spaces—such as retail displays, airport signage, and digital billboards. Unlike static formats, DOOH enables:

Real-time updates
Location-based targeting
Audience-specific content delivery
Measurable performance and impressions

Why DOOH + Programmatic Advertising?

Programmatic DOOH automates how ads are bought and sold. Instead of manual booking, campaigns are launched through platforms that use real-time bidding, targeting, and analytics.

Benefits include:

Automated delivery across networks
Targeting by time, weather, location, or behavior
Real-time […]

AI in Digital Signage: From Time-Saving Tools to Smart Differentiation

1. Introduction: The AI Wave Has Hit Digital Signage

AI adoption is booming across industries, and digital signage is no exception. From streamlining operations to delivering dynamic, personalized content, AI is quickly becoming a competitive advantage—not just a nice-to-have.

2. What’s Driving Adoption?

For many digital signage companies, the main driver behind AI adoption is time savings. AI helps automate repetitive tasks like scheduling, layout suggestions, and content adaptation—freeing up teams to focus on strategy and creative work. But while most companies still rely on off-the-shelf models, the true differentiators are starting to emerge: those who customize and integrate AI into their core […]

Cloud vs. On-Prem Digital Signage: Which is Better?

Digital Signage: On-Prem vs. Cloud

Digital signage has come a long way—from broadcasting through TVs, DVDs, and USB drives to today’s modern cloud-based systems. With the rise of SaaS and platforms like Amazon AWS, most digital signage today runs in the cloud. But what about on-premise solutions? Let’s compare.

Maintenance

With SaaS, there’s no need for internal IT. The provider manages updates, security, and infrastructure. With on-prem, you’re responsible for maintaining servers, software, security, and backups—often requiring a full IT team.

Updates

SaaS ensures you’re always on the latest version, with automatic updates and new features pushed seamlessly. On-prem solutions require manual upgrades, which can […]

10+ Years of Android Digital Signage

At the beginning there was darkness and Chaos and iOS ruled the world… Google had to put up a fight and fast. So they did. They acquired a small start up called Android Inc. and released its first smart phone open source operating system at 2007, 15 years ago!. Since 2010 Android is the most common portable devices operating system.

When I came to Gil, NoviSign’s CEO, and offered him to establish a company to develop an open, cloud based Digital Signage solution, at 2009, he said no, there is no standardization, the players are too complicated to implement, too expensive […]

Digital Signage Dashboards

It is now clear to almost any type of organization that sharing information, KPIs (Key Performance Indicator, business status, Success and even failures is effective and even critical for the atmosphere, sense of belonging and even healthy internal competition.

The Organizational digital teams are struggling to find the right way to spread the internal communication (Sometimes referred to as I-Com team). Since employees are overloaded with all sorts of messages from E-mails (too many!) WhatsApp’s (way too many!) personal and work related, it is sometimes hard to “Catch” their attention for internal communication.

Recently, we see many Companies adopt Digital Signage as […]

Digital Signage supporting covid-19 vaccination process

The Digital Signage industry was recruited among many others in the battle against the spread of Covid-19 Pandemic around the world. Digital Signs posted rapidly to reduce the human friction and the likelihood of getting infected, in order to provide communications, instructions, wayfinding, “Traffic light” services for store occupancy and even Alcogel (See NoviTizer as a great example).

In the coming months, the world will face one of the most complicated, yet very optimistic logistical and operational, challenge – the efficient spread of Covid-19 caccines across maximum, prioritized according to set of guidelines population, in minimum time.

Again, among other […]

Hand sanitizer advertising kiosk

As the new Corona objects are taking over the public sphere, items like Thermometer, Facial Masks and Hand Sanitizers are clearly here to stay.

The hand sanitizers are actually, most probably going to stay with us even long after the Coronavirus drama is be behind us. The importance of hygiene is sinking well in everyone’s minds.

Out of all the new processes, behaviors and objects we will adopt, the hand sanitizer can actually be harnessed for business promotion, by upgrading it to hand sanitizer advertising kiosk.

The business owners and managers of businesses at any size can use the obvious need for hand […]

Carousel slideshow digital signage

As Digital Signage is becoming increasingly popular with small and medium businesses. We, as digital signage software vendor, invest significant effort from time to time to ‘investigate’ our customers (both partners and end users) about the usage of their Digital Signage, and whether they are really utilizing the NoviSign Platform capabilities in full.

The recent discoveries are surprising, and not. Most of our customers and users are simply using Carousel Slideshow Digital Signage… It is surprising, as we did expect our customers to use more and more of our advanced features (IoT, audience measurement, interactive widgets and so on) – […]

Signage as a Service

We are all familiar with the common term SaaS – Software as a Service. Usually, it indicates a subscription model of paying for the right to use a multi-tenant, cloud-based application that can serve simultaneously a large number of users running the same version and maintenance level for all.

This technology is here with us for more than 2 decades, and it is not going anywhere, in fact, the number of use cases is growing, the number of solutions moving to the SaaS mode is in its peak.

There is another SaaS though – Signage as a Service – […]

1 2 3 4

Digital Signage Blog

Anything and everything abount Digital Signage Software and Interactive Billboards