About Nir Doron

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Entries by Nir Doron

Bulletin boards must be digital

As we all know the Digital Signage industry had clearly changed its face in the last 5 years, mainly since the Smart Devices have been started to be used as digital signage players and the social networks have become an integral part of any communication, on one’s PC, smartphone and also on the digital signs big screens.

The spectrum of contemporary digital signage solutions is quite wide, from Mama’s and Papa’s stores (the simplest solutions) through internal communication and infotainment up to the most complicated, rich in content, synchronized and robust solution for large retails or food chains. For some odd […]

Content management system for screens

Content Management System for screens (also referred as CMS) is a fundamental part of digital signage. The CMS is the basic tool to create, schedule, broadcast and later on, manage (re-scheduling, monitoring, and even bill) the content presented on digital screens at any location, for almost any purpose.

The same way as the wider domain of digital signage evolved in the last decade or so, the Content Management System evolved as well – from a locally installed, heavy and over engineered ‘video editing’ tool, to light, cloud based, Software as a Service, widget based software tool.

The modern digital signage CMS is […]

Indoor TV

Indoor TV is a sub component of the wider domain referred to as Digital Signage. Indoor TV is simply a screen, located in various places, from hospitals to office buildings, from corporate headquarters to business campuses and any other indoor location one may think of that has visitors/employees/clients. The Indoor TV used to show some atmosphere slides or videos, embedded with relevant location information. The content used to be the same for days, sometimes weeks.

The enormous revolution that went through the digital signage business as a whole – dramatic drop of screen prices, standardization and reduction of digital signage players […]

Digital signage for amusements parks

It is clear to everyone in the Digital Signage business that hospitality is one of the largest markets, and indeed the number of large scale projects in hotels, resorts and food chains is growing.

A niche area that falls under the hospitality domain is the amusement parks. While in the past, this specific domain was not properly targeted by digital signage solution integrator, it is becoming clearer that screen messaging for amusement parks is highly effective and the number of successful signage implementations is rapidly growing.

From the parking lot and through the entrance, the digital signs are the best way to […]

Digital signage in public libraries

The world is changing rapidly in the last few decades, this is clear to all. Important establishments, behaviors and business lines are long gone… (Remember the Automatic Video Machine? Asking people in the street for directions?). Surprisingly enough, the public libraries are not dead, and even flourishing! How can it be? I believe the reason is the social impact. People still need and want to interact and the public libraries is a great place to do so, if you need to study.

Digital Signage for public libraries is also becoming a great way to communicate with the visitors of the public […]

What is trigger API for digital signage?

We got used to see digital signage, almost everywhere… The cost of screens of LTE/WiFi and the cost of digital signage software (using high end SaaS based solutions) had dropped, making it almost impossible to avoid implementing digital signage. We got used to the screens in businesses and venues of all kind, directing, telling, selling, and entertaining us. We used to see the content, but never thought our action can actually trigger an event that will change the content of the digital sign, making it relevant for us at the real time.

The new existing options that have revealed in signage […]

Did you see Facebook on a big screen?

Did you ever enter a company lobby or a small business and see a big screen? Sure you had, most of the SMBs (Small and Medium Businesses) are using digital Signage nowadays and certainly big corporations are using signage on screens to welcome visitors, customers and partners and to offer an interesting, relevant and fresh information about the business and other news.

In many places that use digital signage we can see a feed from social networks. Facebook is obviously one of the most popular feeds. But is Facebook presented properly on your big screen?

Well, if you are simply shooting the […]

Targeted Audience Advertising at ISE2017

Did you ever wonder how many advertising/promotion/messaging energy and cost is ‘wasted’ on the wrong audience? How many times you thought the new Black&Decker shiny tool box funny ad presented on the TV in the local nail polish saloon is wrongly directed? Advertisers are debating around this issue for decades. The technology is here, but it either expensive or difficult to implement in wide broadcast.

Digital signage software and the narrow TV broadcast, from its nature, using Targeted Audience Management tools can easily solve this problem.

At ISE2017 NoviSign introduced a unique functionality that “interrupts” a generic playlist […]

What should I expect from a content creation software for digital signage

They say content is the king. They are right… This applies to any software product that deals with visibility, marketing, broadcasting and so on, and it definitely applies for Digital Signage Software and Digital Signage CMS. Surely, everyone forgets that content comes after SW stability, supportability, scalability and other software lovers with scary words, but this is the subject for another discussion.

Most digital signage software providers are presenting Signage player software, which is installed on the player device and reflects the content that was usually created using the CMS (Content Management System) or the Studio as some call it.

Obviously, there […]

Everything you need to run a digital sign at your school

A decade ago, the amount of effort, expense and expertise required to successfully operate a digital signage screen at school was beyond the scope of small educational facilities. Digital signage for education is now one of the most growing markets in the signage world.

So, what would one need to successfully install, manage and broadcast to a Digital Sign in a small educational institute?

I will divide the needs into phases. First would be the hardware setup. Second would be the software and content management setup, last would be the ongoing content building and digital signage management.

Hardware and prerequisites:

A screen. It […]

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