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Interview with NoviSign’s CEO – what is digital signage?

Q: Hello Gil, it is great to speak to you today, how are you?
A: I’m good, thanks. Happy to be here!

Q: Let’s jump right in: your company (Gil is CEO and Co-Founder of NoviSign), is providing Digital Signage Software over the cloud. What is Digital Signage?
A: Digital Signage started as the digital evolution of the traditional ‘physical signage’, but the technology, combining network, software, hardware and IoT capabilities, has become so much more than that. Digital Signage started as a dynamic sign that, using the right software, can be easily designed and managed from anywhere at any time and evolved […]

Digital signs in the hybrid retail world

Digital Signage is clearly one of the key elements in the ongoing digitization of the retail environment and experience, but this process is long and it will take a decade, or more.

In the meantime, like anything else in life, the solutions are hybrid, combining online and offline solutions across the board. The digital solutions for payment, pricing, visibility, customer management and other retail oriented areas are mostly ready to be deployed, but not matured to massive implementation – not only due to technological obstetrical (which still exist to some level), but largely because of the huge cost of full digital […]

NoviSign Added Values

NoviSign has the great combination below that brings you high value:

Price – low TCO

You can get the NoviSign system under your branding (white label) in your domain, for attractive price per player per month
Discounts can be applied for big certain projects
Can run on cost-effective Android players, in fact we are hardware agnostic
Simplicity in pricing model – no hidden costs!

Performance – robust and stable

One of the most stable Android player apps, if not the most stable in the market (run our player for 5 years without touching it)
What you see is what you get on our player apps that run on […]

IT Department deploying digital signage – Piece of cake – Just do IT!

One of the most popular uses for Digital Signage in the last decade is internal communication. Organizations of almost any size, are struggling with connecting the employees to “What’s going on” in the organization, rather than only their limited silos, or worse – their personal Facebook…

I was been proven that employee which can see and understand the bigger picture of his business, market, competition, success (and failures!) stories is by far more engaged, more productive and more connected. HR and Marketing departments all over the world are fighting for the attention and on effective ways for internal communication – […]

How did Love Boat manage without digital signage?

I’m sure, most of us, mainly the over 40’s-people, remember the mythological show – The Love Boat. I still remember watching this with my parents. The plot was like a template, few couples, few singles embarked the great vessel, and with the gentle help of Captain Stubing, his daughter, Julie, Isaac the barmen, Doc and others, all the broken hearts found cure, all the veteran couples re-gained their love and all singles found each other. All of this, while sailing in the ocean and stopping in the great sites of the Caribbean! What else can one ask?

I’ve been to […]

Indoor TV

Indoor TV is a sub component of the wider domain referred to as Digital Signage. Indoor TV is simply a screen, located in various places, from hospitals to office buildings, from corporate headquarters to business campuses and any other indoor location one may think of that has visitors/employees/clients. The Indoor TV used to show some atmosphere slides or videos, embedded with relevant location information. The content used to be the same for days, sometimes weeks.

The enormous revolution that went through the digital signage business as a whole – dramatic drop of screen prices, standardization and reduction of digital signage players […]

Digital signage for amusements parks

It is clear to everyone in the Digital Signage business that hospitality is one of the largest markets, and indeed the number of large scale projects in hotels, resorts and food chains is growing.

A niche area that falls under the hospitality domain is the amusement parks. While in the past, this specific domain was not properly targeted by digital signage solution integrator, it is becoming clearer that screen messaging for amusement parks is highly effective and the number of successful signage implementations is rapidly growing.

From the parking lot and through the entrance, the digital signs are the best way to […]

Digital signage in public libraries

The world is changing rapidly in the last few decades, this is clear to all. Important establishments, behaviors and business lines are long gone… (Remember the Automatic Video Machine? Asking people in the street for directions?). Surprisingly enough, the public libraries are not dead, and even flourishing! How can it be? I believe the reason is the social impact. People still need and want to interact and the public libraries is a great place to do so, if you need to study.

Digital Signage for public libraries is also becoming a great way to communicate with the visitors of the public […]

What is trigger API for digital signage?

We got used to see digital signage, almost everywhere… The cost of screens of LTE/WiFi and the cost of digital signage software (using high end SaaS based solutions) had dropped, making it almost impossible to avoid implementing digital signage. We got used to the screens in businesses and venues of all kind, directing, telling, selling, and entertaining us. We used to see the content, but never thought our action can actually trigger an event that will change the content of the digital sign, making it relevant for us at the real time.

The new existing options that have revealed in signage […]

Did you see Facebook on a big screen?

Did you ever enter a company lobby or a small business and see a big screen? Sure you had, most of the SMBs (Small and Medium Businesses) are using digital Signage nowadays and certainly big corporations are using signage on screens to welcome visitors, customers and partners and to offer an interesting, relevant and fresh information about the business and other news.

In many places that use digital signage we can see a feed from social networks. Facebook is obviously one of the most popular feeds. But is Facebook presented properly on your big screen?

Well, if you are simply shooting the […]

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