About Nir Doron

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Entries by Nir Doron

How do you say digital signage in Hebrew?

NoviSign is doing Well in Israel! this is no wonder as the co-founders are Israelis, the R&D and headquarter are located in the center of Israel and although we do operate mostly globally, we are happy to see that we are doing well in our home court!

The number of installations keeps going, along with the number of significant RFIs/RFPs that we are joining forces with, in our market leading partner base.

We still cannot identify a leading domain of digital signage in IL (maybe we’ll never be able to do so) but it is clear that 7 years after […]

Magic conversion measurement

Conversion measurement is one of the mysteries of the digital era that we are living in. The art of converting between a lead, a basic interest of a potential customer to the actual act of knowingly deciding to spend the money, is critical for any business, the measurement is no less critical.

Of course, many startups and many systems exist in the market to help the business leads to measure the conversion rate, but most of these solutions require heavy implementation of business process, in some cases the customers’ collaboration is required and most of the customers don’t have the energy […]

NoviSign at ISE 2018 expo in Amsterdam

Last week, we took part in ISE2018, in Amsterdam, The Netherlands.
ISE is one of the biggest digital signage expos in the world.

NoviSign presented IoT digital signage in our booth.

We wish to thank our European partners and customers who came to visit our booth and some of them who assisted us in operating the booth and strengthening the NoviSign brand.
Thank you!

See you at ISE 2019,
Gil.

[…]

Digital Directories

Everyone needs directories from time to time. Indeed, Google maps and Waze made the need for directories while you’re driving redundant (and the never-ending jokes about the husband that refuses to ask for directions and keeps getting lost), but we all get lost, need guidance, directions and other information, especially in huge buildings, campuses and other compounds. Digital Directories is becoming one of the most cost effective and efficient solution for this problem.

Interactive touchscreen directory and digital signage solutions for office buildings are becoming more and more common as the implementation and software costs are reducing. Some digital signage software […]

RFID for digital signage, is it here?

The fact that digital signage is one of the most effective, and therefore popular “sales promoter” at almost any size of business, is clear for more than a decade. It took some time for smaller businesses to adopt digital signage as it was perceived as a very expensive and “heavy” solution. The cost of digital signage components reduced over the years, and the cloud based software solutions for signage made it even more cost effective and simpler to implement.

RFID (Radio Frequency IDentification) has long-term relations with retail, and even with smaller businesses as an innovative method of creating a trigger […]

Smart webOS LG TV display for 329 USD

Get a whole signage equipment for 329 USD!
Look at the photo: for 329 USD, you can buy (in the U.S.A.) a smart LG TV of 49″ for only 329 USD. Believe it or not.
Now, when we have a digital signage app for webOS (LG smart TV’s operating system), you can buy the LG smart TV as an all-in-one device (TV display and built-in signage device), connect internet (WiFi or Ethernet cable), install our webOS signage app and your digital signage is ready to go!

Please notice that our webOS digital signage software app has still partial functionality (vs. our Android, Windows, […]

Get your opening hours on a screen at your door

Sometimes we have a vision and we imagine great things, practice innovative thinking (or the newest buzzword – design-led), and we miss the small daily solution that are nearby, sometimes as close as… well, your doorstep…

Digital signage had evolved significantly in the last decade, it moved from proprietary designated servers to the cloud, from high cost, specifically manufactured players and screens to commodity screens and low-cost players you can find at any electronics store. From video editing based software to modern, widget based CMS (Content Management System), from long, costly multi-disciplinary implementation to (almost) one-click-deployment. But still, we can still […]

Display Sales Force on big screens

Sales force and digital signage? What’s the connection? You may probably ask… Well these are legitimate questions, I think. Let me try to answer.
The fact that digital signage has been picking up really fast for small and medium businesses across all domains, categories and lines of businesses, is well known. SMBs are using signage to connect to their customers and visitors, and what was used only by the largest organizations is now a common practice, for almost any size of organization. One of the impacts of the wide spread of digital signage is that it was discovered by the HR […]

Lobby display software

You sit in a hotel lobby, sometimes in a foreign country and it might be that even if you ask someone (the concierge?) you might miss something that is out there – in the city you are in, maybe close by, or even closer than you think – at the hotel itself.

Off course, the hotel makes the right effort to catch your attention, but these days, when everyone is caught up with their cellphones, the only thing that might distract them is a bother screen – dynamic, relevant and location based. Digital signage for hotels is all about […]

Advertising Display Systems (ADS)

As digital signage keeps growing and penetrating more and more business areas, we can see sub-domains of digital signage creating, some of them are growing a “life of its own” and become another professional line of business under the big digital sign “umbrella”.

One of these sub-domains is ADS (Advertising Display Systems, some call it “Ad Display Signs”). While ADS contains most of the traditional digital signage components, the uniqueness of the ADS is all about advertising, preferably in venues/markets that didn’t have the ability to present dynamic advertisements – hotels, hospitals, bars, taxis, buses and trains are immediate examples that […]

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